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Three websites in one!

Tom Nellist, based in Herefordshire, has over 49 years’ experience supporting the agriculture, commercial horticulture and domestic horticulture markets.

He trades under three names, each offering support to a different market. Tom Nellist is Hereford's longest trading agricultural merchant and as Tom Nellist – Farmwell he supports agriculturalists both locally and across the UK. Farm-Fos Ltd supplies commercial horticulturalists with a range of natural fertilisers. Uncle Tom's^® supplies a range of natural gardening solutions to more serious gardeners.

Tom came to us because he wanted a website solution that promoted these three companies effectively as standalone businesses but also as part of a larger whole.

Our solution was to have four websites: one for each of the companies plus one umbrella site that made clear the overarching relationship. While each site would have a clear individual identity, they would have similar visual branding to link them together.

The umbrella website (www.tomnellist.com) would explain how the businesses linked together and have links to the three other sites. Each of the other sites (www.farmwell.co.uk, www.farmfos.com, and www.naturalgardensolutions.com) would have links back to www.tomnellist.com.

The websites are clean, professional and clear and we are very pleased with the results.

QRS's new website goes live

Quality Registration Services offers visitor registration services for trade shows and conferences worldwide. A well-established company, they have a loyal customer base that appreciates their approach.

They had a website but in their hi tech sector, it was starting to look out-of-date. David Harington, QRS’s Managing Director approached us with a view to revamping the site.

Their new website design takes its inspiration from the barcodes that form a central part of QRS’s service. The main image on the homepage changes at each visit, to give repeat visitors a fresh experience.

Our copywriter and David worked together to agree a structure for the website’s content. They agreed that the best approach would be one that clearly highlighted the benefits for event organisers, exhibitors and visitors. While the site’s audience is primarily event organisers, we felt this approach would work because it would highlight the benefits for their markets.

The completed site is stylish but understated – you can see what we mean at www.qrs.co.uk. Don’t forget to pay a repeat visit to see how the image on the homepage changes!

New website showcases QCWebsites’ capabilities

Catering Price Index provides a price benchmarking service to public and private sector companies. Its customers include the Ministry of Defence and BMW.

Its website – www.cateringpriceindex.co.uk – featured a password-protected area where customers could benchmark prices themselves. This application did not provide customers with the range of facilities that Catering Price Index wanted and the upgrade path was unclear.

They turned to QCWebsites, because we offered the programming expertise the benchmarking application required. We could also redesign the site and give its content a makeover at the same time.

The company’s database holds up-to-date prices for over 24,000 products. Using the application we built, customers can search the database and create bespoke lists of products for which to compare prices. From there, they can create reports and more.

Catering Price Index wanted their redesigned site to keep its authoritative feel to reflect their customer base, which includes government organisations. At the same time, they wanted it to have a crisp, modern edge. Our designers created a series of alternatives, and the chosen design uses a simple, elegant layout, with a striking apple image at its core (sorry!).

When it came to the content, CPI were keen that it should emphasise what people would gain by using their services. We spent time clarifying all the service’s benefits before writing clear, customer-focused copy.

You can browse the end results at www.cateringpriceindex.co.uk.

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