Web Content

Writing for websites

Try this. Choose any news story from the BBC News website. Read it on the screen. Now print it and read it again. Did you notice that on screen the story was easy to read, but in print it felt quite abrupt?

That’s because writing for the internet is very different to writing for print. It’s much harder to read on screen. Sentences and paragraphs all need to be shorter so they are easy to read and understand.

Our web copywriters understand this difference. They also understand the importance of content in search engine rankings. Visit our Website Portfolio to read some examples of their work.

The web copywriting process

Good design is vital to attract visitors. Research shows we make up our minds about a website in 50 milliseconds. Unless those first impressions are favourable, visitors won’t hang around.

But the quality of the content has to match the quality of the design if visitors are going to stay. The way we work means that’s exactly what our clients get.

Each client works with a web copywriter on the content for their site. The client brings their knowledge of their business and industry to the mix; the copywriter brings their knowledge of writing for the web. The end result is content that appeals to the target market and appeals to the search engines.